Why Don't People Buy?
When people don't buy from you, it's because they don't want what you offer. They may need what you offer and they may not know or recognize it, but the bottom line is that they don't want it. Save a lot of time, effort, and money by targeting your mailings to groups of people who have shown they want your product or service or one similar to yours, then email them. At least follow this advice and it immediately becomes more profitable.
Target your marketing. Promote your business exclusively to people who may have a strong desire for the benefits your product or service offers. Businesses and consumers often don't shy away from shopping because they don't have or can't get the money to buy. They usually don't buy because they decide that buying something else is more important to them. You can get them to buy from you by making it clear that buying your product or service will either eliminate something they don't want or give them something they want or give them more of something they already have that they like to have.
Your job is to get people and businesses to see that your products and services deliver or get what they want. Consumers and businesses rarely shy away from buying something because they don't have the money to make the purchase. They avoid buying what you offer because they give higher priority to spending on something else. What is the most persistent problem you can solve for potential customers in your target market? Let them know how they will feel when your product or service solves the problem.
Use postcards to communicate how they can solve your problem. They don't want to buy and then find that your product or service wouldn't solve their problem. They don't want to be or even feel ripped off or still lost on the solution to their problem. You have to eliminate your risks in doing business with yourself.
You need to provide them with a way to "trust" you. If you don't, they won't buy and you will lose business. When you do all these things, guess what? People will buy from you like crazy. You will see them knocking on your doors.
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