5 Proven Ways To Generate Traffic
As the internet age progresses, more and more businesses are finding a new life online. The potential benefits of such a business are considerable, as the Internet allows access to millions of potential customers around the world. Startup costs tend to be lower as many entrepreneurs run their online businesses from home. Unlike a brick and mortar store or office, online businesses are often open 24/7. That's the good news. The bad news is that the success rate of startup online businesses is around 10% as 9 out of 10 online businesses simply don't work. Getting traffic to your site can be the hardest task. There you are ready and eager, your website is looking good, your merchandise or service is ready, and the future looks bright. So how do you get people to come to your site? The following will give you 5 methods to help guide you in the right direction. 1. Search optimization
Search optimization is the method used to allow your website to rank higher following a search for specific keywords or phrases by a search engine such as Google or Yahoo. Businesses will target certain keywords relevant to their content and place them on the home page and / or other pages of their site. For example, we can look at the online retailer, jewelrypayless.com. They optimize words like "silver jewelry" or men's ring, etc. When Google receives a request for one of these keywords, jewelrypayless.com will appear in the search results. However, it's not that easy. Your site may appear on page 100 buried deep in search results lists. To get a higher list, you need to do more work, as described in this article. Furthermore, the act of optimizing a site requires some knowledge of HTML, which is the basic language with which websites are created. You can use an HTML editor such as Dreamweaver or Frontpage to add keywords to the pages you are optimizing.
2. Linking Strategy
Websites often reserve an area of their site dedicated to links. The page usually consists of categorized links pointing to other recommended sites. Websites usually exchange links for mutual benefit. The more links you have pointing to your site, the better. Links to your site (inbound) show search engines that your site has value. The best way to go through this process is to establish some good content on your site and start targeting the websites you would link to for the link exchange. You can purchase software to help you do this, or you can manually send link exchange invitations via email.
3. Pay Per Click
The fastest way to get traffic is through pay per click advertising. Basically, every time a web user clicks on an ad of your creation, you will pay. The price can range from 25 cents to $ 2 per click, depending on the popularity of the keyword or phrases you've chosen. Basically, your ad will appear in a designated area for paid ads once the keyword is searched. It is important that you understand the right keywords for your business to avoid paying unnecessary commissions for irrelevant keywords. The most effective and popular pay-per-click ad sponsors are Google and Overture. You can also use shopping malls like Nextag.com, Bizrate.com or Shopping.com to advertise using pay per click. Make sure you set your budget and monitor your results closely, making changes as you go. Pay per click can be prohibitive if not carefully managed.
4. Affiliates
Affiliates are companies, individuals and organizations that you have established business relationships with to increase your exposure and sales revenue. Affiliates send traffic to your site through a link that represents your business on your site. If the prospect buys from you, the affiliate receives a commission on the transaction. To use affiliates, you need to sign up for an affiliate program and start recruiting affiliates to work for you. Offering a good commission can attract affiliates to sign up. Having a professional website that is easy to integrate with your site can also increase the interest of potential affiliates. Always treat your affiliates well by paying them on time and communicating with them regularly.
5. Offline Advertising
An often overlooked part of online business marketing, offline advertising can be an effective means of attracting new customers and creating word of mouth interest in your site. Ads in magazines, newspapers, television, radio and local publications are some of the ways you can promote your business. Distributing flyers or sending postcards can also bring in new business, especially if you offer a discount in the form of an exclusive coupon code. Get creative when trying to promote your business on an grassroots level. Read books like Jay Levinson's Guerilla Marketing to learn how to market profitably.
Bottom line, being successful online can be difficult but rewarding. If you use these methods to help you research and implement a business and marketing strategy, as well as sacrifice time and effort, there is a good chance that you will be successful with your online business.
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