3 High Impact Solutions To Your Marketing Problems
1. The Magic Number - 1
Implement a "advertise 1 item at a time" motto for your advertising strategy. Does that mean you can't SELL more than one item at a time? No ... but wait AFTER the sale.
When a customer sees more than one product offered at incredibly low prices, they are confused. What is the best offer? Which do you prefer? These questions encourage procrastination, one of the biggest thieves in marketing. Instead, offer the consumer a product that complements their purchase at a nearby display ... or even at the checkout. You will earn extra profit instead of losing a sale.
2. Outperform Your Competitors
Your competition is looking for you in all the usual places. Do not go there. Calmly seek out new advertising methods and new markets to target.
Niche markets provide the perfect stealth tactic for reaching new customers. Here's the key ... split your current market into smaller, more specific niche markets. Get familiar with the niche's needs and concerns, then introduce yourself as the pro in your corner. Leave the competition in the dust with the intensity of the new perspectives presented to you.
Modernizing an old marketing technique that is still successful: postcards. Yes, these small and inexpensive marketing tools still carry a personal message that is quick and easy to read but with impactful new colors and designs that grab the attention of readers. Your competition won't even know you're using them!
3. Encourage Communication
Communication is key to understanding your consumers. Encourage questions before the sale, during the sale, and after the sale. Make it easy and comfortable.
Provide helpful contact information on all your sales materials, including websites. If you find yourself overloaded with questions, create a FAQ page where customers can get the answers they need without wasting too much time. Confused customers, tough competitors, and communication mishaps won't steal your account profits when you sort things out with the 3 quick tips.
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